Always Daily Liners
Always is an American brand of menstrual hygiene products, including maxi pads, ultra-thin pads, pantiliners, and feminine wipes, produced by Procter & Gamble. Lamia ElShaer and I worked on Always daily-liner campaign highlighting the usage of it in different situations. Also, we worked on showcasing the product to spread it in Egypt as not many Egyptian women know about it. Designers: Lamia ElSaher, Mariam Youssef Agency: AKQA Cairo (HUG Digital) Creative Director: Ramy Kandil Creative Strategist: Raghda Medhat