Matt Rydder - Brand Identity & Art Direction
For Australian music artist and producer Matt Rydder, I crafted a complete brand identity and art direction that resonates across social media and music platforms. The project encompassed every aspect of visual branding, starting with the creation of a distinct logo that embodies Matt's artistic vision. I designed bespoke typography for each album, meticulously crafted album covers, and produced engaging videos and visuals tailored for his YouTube channel.
My work extended beyond visuals; I established a comprehensive brand guide that defines Matt's overall look and feel, ensuring a consistent and powerful essence that connects with his audience. This project showcases my ability to translate a musical artist's unique identity into a cohesive visual brand that enhances their presence in the digital world.
