








This billboards campaign is featured on the streets of Cairo and showcases my innovative approach to design. I initially attempted a 3D concept but pivoted to using AI to bring my sketch to life. By providing the AI with references of Biskremm and my initial sketch, I was able to generate a visual that aligned with my vision. I then took elements from the AI output and refined them to craft the final design.This project highlights how I enjoy using the latest tools available to elevate my visuals and bring my vision to life.