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Conceptualized and executed the distinctive typography for Durex's Valentine's, Summer, and e-commerce campaigns. For Valentine's, a feather-inspired typeface elevated the "elevate your sensations" message, aligning with the Durex Featherlite product. The Summer campaign's typography, incorporating a stopwatch icon, visually emphasized "elongated performance" tied to Durex Performax. To address e-commerce purchase anxiety, the phone-integrated typography created a discreet and convenient shopping experience. These typographic elements served as powerful sign-offs across all ad formats and digital content, reinforcing brand identity and driving engagement.
Valentine's AD
E-COMMERCE AD
SUMMER AD
CREDITS:
Agency: OMD Egypt
Director: Magdy Kishk
Senior Copywriter: Mohamed Mamdouh
Senior Copywriter: Paula Tadros
Senior Art Director: Mariam Youssef
Social Media Director: Hassan Hassan
Associate Social Media Director: Seif ElMashad
Senior Executive: Noha ElLeithy
Production: P4CONCEPT Production House
Agency: OMD Egypt
Director: Magdy Kishk
Senior Copywriter: Mohamed Mamdouh
Senior Copywriter: Paula Tadros
Senior Art Director: Mariam Youssef
Social Media Director: Hassan Hassan
Associate Social Media Director: Seif ElMashad
Senior Executive: Noha ElLeithy
Production: P4CONCEPT Production House