Featured on Ads of the World
McVities might be hard to pronounce but it’s the reference for every biscuit! This was the insight that drove our creative juices when creating this campaign.
Egyptians pronounce McVities differently but enjoy it every where all the time, which we highlighted by making an ad inside an ad.
Client: McVitie's Egypt
Agency: OMD
Creative Copywriter: Mohamed Mamdouh
Associate Creative Director: Mariam Youssef
Senior Graphic Designer: Salma Shokry
Senior Graphic Designer: Fady George
Content Director: Hassan Hassan
Associate Director – Social Media: Seif ElMashad
Social Media Manage: Mostafa Talal
Social Media Executive: Raghad Salah
Director: Omar Nayef
Production: Backstage Pictures
Producer: Menna Nagy
DOP: Fady Hesham
Art director: Karim Yousry
Stylist: Reem Abassi
1st AD: Mohamed Abdelaziz
2nd AD: Bothaina Taymour
Line Producer: Miram Hamed
Assistant Producer: Yasmine Shetta
Casting Agency: Your Space
Head of production: Mohamed Salah
Production Manager: Mostafa Ashry
Sound Engineer: Ahmed Moustafa X
Post House: Cult
Graphics: Diggers
Sound Studio: The Garage
Sound Design and mix - Ahmed Hassan
Sound Producer : Nesma Sadek