For this project, I led the launch of McVitie's White Nibbles. Tasked with creating an appetizing and upbeat format, I developed the overall concept and art direction for the video. I briefed the producer and 3D designer, guiding them through every detail, from framing to references. I oversaw the frame-by-frame progress from the 3D artist and reviewed each element to ensure it was visually appealing and aligned with the creative vision. I was involved in the entire process, from client communication to attending VO sessions, setting the tone for the voice artist, and ensuring all graphic elements were provided. My role encompassed the entire creative journey, ensuring a seamless and compelling final product.
OMD team
Associate Creative director/ Art Direction by: Mariam Youssef
Social Media Executive: Raghad Salah
Social Media Manager: Mostafa Talal
Social Media Director: Hassan Hassan
Associate Creative director/ Art Direction by: Mariam Youssef
Social Media Executive: Raghad Salah
Social Media Manager: Mostafa Talal
Social Media Director: Hassan Hassan
Novelty pictures:
Director/Producer: Mahmoud Ghanem
Modelling,lighting,rendering:
Omar magdy
Animation: Amr magdy
Fx: Mihamed samir
2D Animator: Islam El Komi
Music Producer: Ehab Sami
VO Artist: Hossam Kabil
Director/Producer: Mahmoud Ghanem
Modelling,lighting,rendering:
Omar magdy
Animation: Amr magdy
Fx: Mihamed samir
2D Animator: Islam El Komi
Music Producer: Ehab Sami
VO Artist: Hossam Kabil