Pladis Photography

As the Head of the Creative Department at OMD Egypt, I had the opportunity to lead the art direction for Pladis, one of OMD Egypt’s valued clients. Collaborating with our senior graphic designer and the incredibly talented photographer Fady George, we worked together to create a series of visuals that captured the essence of Pladis’ products that not only appealed to consumers but also elevated the brand’s premium positioning. From concept development to execution, I focused on ensuring each image reflected the brand’s identity while showcasing the rich textures and appeal of their snacks. The result was a cohesive campaign that both aligned with Pladis' global positioning and resonated with their audience.

ELEVATING
PLADIS BRAND IMAGE
THROUGH
ART DIRECTION
Utilizing the vibrant red color to mirror the Biskrem logo, enhancing contrast with the product packaging     and showcasing the biscuits in visually appealing shots.
Centering our photography shots around Ulker tea biscuits, we spotlighted their ideal pairing with a morning cup of tea, enhancing their appeal and tempting our audience with their delectable appearance.
We used stop-motion technique to showcase the product flavors in a fun and vibrant manner, with Ulker's pack colors as backgrounds and props representing each flavor.
Centering our photography shots around Ulker tea biscuits, we spotlighted their ideal pairing with a morning cup of tea, enhancing their appeal and tempting our audience with their delectable appearance.
With McVitie’s Nibbles, we aimed to illustrate our approach to e-commerce visuals through stop-motion, emphasizing the ease of satisfying nibble cravings. By incorporating dark blue tones mirroring the pack’s branding, we seamlessly conveyed the shopping experience while highlighting the product’s appeal.
BEHIND
THE
SCENES
Credits:
Client: Pladis
Agency: OMD Egypt
Photography: Fady George
Art Direction &Styling: Mariam Youssef

↑Back to Top