Shell Rimula Car Oils - Art Direction & Photography
As Senior Art Director, I led the visual direction for Shell Rimula car oils, designed specifically for trucks to align with the brand’s identity and positioning.
My role encompassed overseeing all aspects of photography, ensuring that each shot adhered to the established shoot concept and reinforced Shell Rimula’s branding. I supervised the photography sessions, meticulously aligning art direction with brand objectives to capture compelling imagery.
These high-quality visuals were then utilized across social media platforms, enhancing the brand’s presence and communicating its message effectively.
Shell X Wunderman Thompson Cairo
Agency: Wunderman Thompson Cairo
Photographer: Peter Abuelkhier
Senior Art Director: Mariam Youssef
Junior Art Director: Jean Melek
Assistant Photographer : Mahmoud Mamdouh
Account Executive: Shahenda ElDefrawy
Production House: Backstage Pictures
Executive Producer: Mohamed El Raie - Samer Salah
Senior Producer : Tariq Babelly
Line Producer: Menna Nagy
Assistant producers: Nour Badrawy
Head of Productions: Ahmed Sobhy
Production manager:Amr Gaafar