Ulker

Our project involved working with Ulker, the well-known biscuits with dates brand, as they ventured into introducing three exciting new flavors to their range: orange with cinnamon, rose water, and coffee. To promote these new flavors, Ulker enlisted the help of three influencers, each representing one of the flavors. Our task was to create a comprehensive digital campaign that would effectively showcase the new flavors and engage the target audience. The campaign encompassed the creation of video content for each influencer, where they introduced and discussed the flavors while highlighting the brand philosophy. Additionally, we developed tactical digital content that showcased the products and emphasized the unique flavors. This introduction provides an overview of the project objectives and sets the stage for further exploration of our campaign strategy and tactics.