ZED Ramadan Digital Campaign 2022
Zed is a very extravagant brand. Not only that but it’s commercials are always star studded. The brand was coming off its previous Ramadan ad which included an array of celebrities singing along to an East vs. West tune with the backdrop of their facilities. Thus, when we first received the brief for the second installment of their Ramadan campaign, we wanted our digital content to stand out. We created several digital content videos and games between celebrities. We were directing on set the content then we executed the video content.